Do you want to know how to get into the media - and stay there?
You’re in the right place. Not only will our New School: Personal Brand & Media online program teach you all of that, it will teach you:
What today’s media ecosystem looks like - where it’s come from, where it is now and where it’s going (and what that means for you!)
Our best tips and hacks to help you cut to the chase of what the media is looking for, giving you the best chance of getting cut through
Earned, owned, paid & fake media - what you need to know
Writing for media - how to write great content, and even more importantly how to write a great pitch (yep, you’ll get templates!)
We believe wholeheartedly in the power of media for individuals, businesses and brands, and we LOVE training people on how to harness its power to get your message out there on a bigger scale. And you know what? We’ve never worked with a brand that didn’t have an awesome, media ready story to tell. Media is one of the best ways to build credibility, brand awareness and a serious point of difference that will ensure you can stand apart from the crowd.
Not only do you get access to four huge modules of media content, you’ll also get access to our four modules on personal branding for no extra cost. Why? Combining and aligning the power of a great personal brand strategy with your a strong media strategy and regular media engagements is something we REALLY get excited about - and you will too.
Get the inside scoop.
Back to basics
The first steps in building your personal brand strategy is to set your objectives. But first, what is a personal brand? And more importantly, what makes a good one? This module will take you through this as well as all-important goal setting for your personal brand.
The media ecosystem
The first step to being successful in the media is understanding it - the components of it (earned, owned, paid & fake) and what the traditional and modern media landscape looks like today. Yes, it’s changed enormously over the last two decades! But what does that mean for you?
Audit your assets & carve your path
Before identifying the core components of your personal brand, it’s critical to audit your own assets. What do you bring to the table? Your personal brand is a combination of your skills, your passions, your values and more - then you can start to build your vision, mission and brand message.
What the media wants (and what it doesn’t want)
Knowing what the media wants - and doesn’t want - is critical to getting cut through, whether you are taking a DIY approach or not. Make yourself valuable to the media and they’ll keep coming back for more - but it means understanding their requirements first.
Building a cut through brand
We’ve broken this section into two separate, juicy modules - firstly we’ll help you identify your unique brand archetype, then we’ll take you through uncovering your point of difference or USP (unique selling point). How does your brand stand out from the crowd?
Choosing your targets and pitching to media
We are big fans of a targeted approach in anything at Leverage, and especially when it comes to media. One of the best ways you can make sure your pitch hits the right note is personalising it to the media you want to get into.
Leveraging your media & maximising your ROI
We love this module - to be honest, it’s one of the reasons our business is called LEVERAGE. Knowing what to do with your media once you’ve got it is one of the most commonly made mistakes we see - find out how to make sure you can turn one media hit into many.
IN A NUTSHELL…
8 modules
8 video tutorials
8 worksheets & templates
Access to our Team Leverage private Facebook group
JOIN THE COMMUNITY
All of our New School members get access to our Team Leverage private Facebook community, where we’ll be sharing exclusive weekly content designed to ensure you stay motivated and on track.
Oh, and the other awesome thing? You’ll get to meet and network with other awesome people, just like you.
Community means the world to us.
Hear from our founder.
Leverage & New School’s founder, Lanna Hill Couani, is one of Perth’s most experienced speakers, media commentators and strategists, and has worked with literally hundreds of business owners and individuals on uncovering the gold within their personal and business brands and taking them to the next level.
She is enormously passionate about the power of media for business - so much so she created an agency around helping others to do more of it.
Want to learn more about our other courses?
Check out our Personal Brand & Speaking course, or our flagship course Elevate & Amplify: The Program.
Choose your own adventure